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CEO, author, successful Amazon® entrepreneur and expert marketing strategist. Dynamic public speaker. Philanthropist.

Theoklia (Theo) Prodromitis’ lifelong passion for business is born of Philotimo, a distinctly Greek personal and cultural imperative that one’s life be a larger contribution; to pay forward one’s God-given gifts and invest in the lives of others.

Through decades of visionary executive leadership, she’s catalyzed that mandate to create wildfire growth and profits for her own companies and hundreds of others along the American entrepreneurial landscape.

Magnetized, invested, and connected, she now mentors other leaders in fast-growth businesses to develop their brand, build a solid structure with inspired communications, then defy naysayers to go all in. => READ MORE

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The Balance Between Hustle & Flow

Entrepreneurs, intrapreneurs and all those on a personal growth journey face two key questions each day: Should I hustle more to get greater results? or Should I go with the flow and let serendipity unfold? Successful entrepreneur and success guide Theo Prodromitis offers a powerful yet intuitive roadmap for tapping into the balanced sweet spot between hustle and flow – one that will change your business and your life. By sharing her own compelling stories and accessing the wisdom of Eastern and Western philosophical traditions, Theo coaches those with a growth mindset to level up by looking within. What do I really want? How can I serve? By challenging readers to dig deep into their own souls and inner wisdom, Theo unlocks the potential of each and every human she touches. Theo brings decades of visionary business success and leadership together with stories from her life as a dedicated mother of three. She shares immediately actionable tips for doing the most with the precious time you have here on Earth. The balance between hustle and flow is available to all of us. Are you ready? You’re ready.

The Success Formula - Jack Canfield & Theo Prodromitis

The Success Formula

Through decades of visionary executive leadership as a CEO, lobbyist, successful Amazon® entrepreneur and expert marketing strategist, Theo Prodromitis creates wildfire growth and profits for her own companies and hundreds of others. Theo’s expertise spans business development and intellectual property considerations to manufacturing and logistics, marketing and strategic communications. She is a sought-after spokesperson and fierce advocate for the interests of women in business and small business leaders nationwide.

Under her leadership as Co-founder and CEO of Spa Destinations, the company became an early adopter of the emerging Amazon Marketplace platform, rocketing its post-recession growth trajectory. In 2018 Theo was selected for the Amazon Women’s Entrepreneur Conference, and spoke at Amazon’s BOOST Conference.

She is an award-winning trainer and national speaker. She was a guest lecturer for University of South Florida St. Petersburg’s Entrepreneur Program, productivity trainer for Fortune 500 companies including Fleet Mortgage, and presenter for The Home Depot Innovation Center. She developed a sales training program for the Florida Restaurant Association, and was honored as a Cultural Sensitivity Training Specialist for The International Indian Film Academy (IIFA) Awards. Under her leadership, Theo’s team won the World Sales Award at Leadership Management International for their work with Discount Auto Parts.

Whether you need to hire her for a one-on-one power hour to discuss tactics for launching a new product, keynote for your next sales convention or creating a custom workshop for your team,  she will help you light your fire and find success in all areas of business.



Philotimo is best understood as one’s responsibility to oneself as a human being to always act in accordance with righteousness and honor. Even if one’s wealth, safety, freedom, or even life is at peril, one that lives by this virtue will always choose to do the right and honorable regardless of consequence. The idea of Philotimo goes beyond the idea that one needs no motive to act in good faith and for a good cause, and suggests that for a sentient being, right and honorable actions should be the only acceptable behavior. It, therefore, requires a universal (or at least well-established) sense of morality, and a “golden standard” of behavior, which must be reached by all means possible, and by any sacrifice necessary. This term unique to the Greek language may apply to individuals, groups, or even Greek society as a whole, and may refer to any kind of action or behavior. Philotimo is often seen as the “prime virtue”. It comes from the words φίλος = friend and τιμή = honor.

The Greek Secret of Philotimo

Theo’s 7 Best Pieces of FREE Advice for Creating YOUR Success!

  • Enthusiasm wins every time. Believe in the fruits of courage, tenacity, preparation, and boldness.
  • Surround yourself with people who have a vision for you, even when you are unsure
  • Time is promised to no one, so don’t wait to leap!
  • Use discernment with the advice you receive about a new idea or opportunity.
  • Lead with fearless authenticity and absolute integrity. It’s the only way to connect, learn, and grow as you go.
  • Do your research. Arrive early. Remember people’s names, and make a point to remember what is happening in their lives.
  • Go all in. Continuously recommit yourself to your life, your project or your relationship. It won’t be easy, but it will be worth it.

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