Since March, the Covid-19 pandemic has forced many business professionals to work from their home offices. I have experienced an exponential increase in unsolicited marketing emails and LinkedIn connection requests. Have you? I wish I could say it has been a welcome experience, but there seems to be a common thread in most ALL these messages. They tell me they are...
In my lifetime there have been many social and economic events that shifted the world. We can all agree that the convergence of the International COVID 19 Pandemic and the Movement for Racial Equality offers a new level of chaos. Not one corner of the world (except Anarctica) is free from strife and suffering from these two...
Considering the tens of millions of newly unemployed Americans, most of us know someone who was unexpectedly thrust into a suddenly competitive job market. Amazing candidates now face staggering numbers and many report feelings of worry and overwhelm. Of course, we all have the best intentions and want to help our friends or colleagues in need. But it can be...
Many of my clients share one crucial misconception: they think they do not need a personal brand. Let us clear this up quickly, because in the digital age, everything aggregates. So, whether you know it or not, you’ve likely already got one, and you need one. Our cell phones give us immediate access to more information than world leaders of...
Why do stories matter? One thing that connects every human is that we each have a story to tell. Many of us are fortunate enough to have multiple chapters. But no matter how young or old, we are rich with details of our lives, challenges, triumphs, world view and passions. The art of storytelling began long ago in our earliest records...
In this age of digital chaos and over-communicating, things too quickly convolute. Small business brands are constantly sending mixed-marketing messages... or worse, they don't have a coherent message to begin with. What are you regularly doing to stay in touch with customers that communicates your vision, mission, and authentic brand voice in a constructive and coherent way? Are you using email...
One of the most frequently asked questions I hear is, “How do I get the press to write an article about me or my business?" Or "How do I get people to pay attention to a press release I've written?” While there is no magic bullet, there are a few secrets I can reveal from my experience (whew, it has...
