Considering the tens of millions of newly unemployed Americans, most of us know someone who was unexpectedly thrust into a suddenly competitive job market. Amazing candidates now face staggering numbers and many report feelings of worry and overwhelm. Of course, we all have the best intentions and want to help our friends or colleagues in need. But it can be...
Many of my clients share one crucial misconception: they think they do not need a personal brand. Let us clear this up quickly, because in the digital age, everything aggregates. So, whether you know it or not, you’ve likely already got one, and you need one. Our cell phones give us immediate access to more information than world leaders of...
One of the most frequently asked questions I hear is, “How do I get the press to write an article about me or my business?" Or "How do I get people to pay attention to a press release I've written?” While there is no magic bullet, there are a few secrets I can reveal from my experience (whew, it has...
